WORKSHOP:

Make it Stick

How to communicate so people
remember and act on your ideas

What sticks? Whether you’re in business or higher education, you’ve got messages that you need to communicate. You could be selling a product, promoting an event, writing a grant application or composing a simple email. But it’s hard, really hard, to transform the way people think, remember and act.

In this professional development workshop, built on the principles in the best-selling book “Made to Stick,” Nora Vitz Harrison takes you through a high-energy tour of success stories (and failures). She uses video clips, funny stories and props to reveal the anatomy of ideas that stick. Then, you interact to create your own unforgettable messages. Once you learn the sticky principles, you’ll understand why some ideas stick and others don’t.

This workshop is based on the research of Stanford business professor Chip Heath and Harvard researcher Dan Heath, who co-wrote “Made to Stick.”

Nora has delivered this session to educators, philanthropists and community leaders. She’s delivered it at executive training sessions and at seminars sponsored by The Ford Family Foundation and Oregon State University.

Interested in having Nora deliver this workshop to your organization? Send her an email.